Markbu "Sandwich" safety seat booster cushion won the 2025 iF Design Award

Time: 2025-03-10 View: 282


On March 4, 2025, the top event in the design industry, the German iF Design Award, was announced. Maple&Co, a Chinese brand for maternal and infant travel, stood out from tens of thousands of entries worldwide with its "sandwich" safety seat booster pad, and won the 2025 iF Design Award in one fell swoop, becoming the first domestic brand of safety seat booster pad to win this honor!

 

From the perspective of R&D concept, Maple&Co, relying on more than 30 years of experience in car seat R&D, boldly integrates the automotive industry's shock filtration concept into the field of infant travel, and pioneered the "sandwich shock absorbing structure". This structure is like creating a special and comfortable nest for children. It absorbs and disperses the bumpy energy during driving by layers, greatly reducing the vibration discomfort of children when riding. At the same time, Mabu also introduced the high-end car seat supply chain into the maternal and infant field, and applied the AirWell foam technology jointly developed with BASF of Germany to ensure the natural development of children's spine and hips in all directions.

 

In terms of product innovation design, this height-enhancing cushion has many highlights. The armrest design of traditional height-enhancing cushions often squeezes the hip space of children. The "sandwich" does the opposite, cancels redundant parts, and innovatively achieves an ultra-wide seat width of 415mm. This not only gives children free riding space, but also cleverly solves the problem of "safe travel for 3 people in the back row" for families with two children. Mothers can easily take care of two children in the middle, perfectly integrating practicality and aesthetics, and transforming travel pain points into elegant design language.

 

The iF jury praised it highly, saying that this product "has both functionality and aesthetic breakthroughs". This award is a high recognition of Mabu's design strength, and it is also a gorgeous bloom of domestic products on the international stage. It has set a new benchmark for the design of maternal and child travel products and also let the world see China's innovative power


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