The Canton Fair has a "trend of industrial design" and foreign trade enterprises are turning to brand building

21st Century Business Herald reporter Yu Changhuan Guangzhou report "We have participated in the Canton Fair for more than 20 years. In recent years, the Canton Fair has paid more and more attention to innovative design products. This is my biggest feeling." At the 130th Canton Fair, the head of a foreign trade company told the 21st Century Business Herald reporter. One-chain molded anti-theft backpack, storage rack shower faucet, skirting heater... On October 16, the 2021 Canton Fair Export Product Design Award (hereinafter referred to as the CF Award) was held at the Canton Fair Complex, showcasing the innovative design power of this Canton Fair. In recent years, more and more foreign trade companies have embarked on the road of independent design. Through the empowerment of industrial design, foreign trade enterprises are accelerating transformation and upgrading, and gradually realizing the gorgeous transformation from OEM to ODM and OBM.

The power of innovative design at the Canton Fair

Industrial design is an interdisciplinary profession that condenses the source of brand building, the wisdom of industrial upgrading, and the power of innovative development. It is the front end of the value chain, the upstream of the industrial chain, and the starting point of the innovation chain. It plays a very important role in promoting the high-quality development of the manufacturing industry.

In order to promote the transformation of my country's foreign trade development mode, continuously promote enterprises to improve their R&D and innovation capabilities, and cultivate new advantages in foreign trade competition, the Canton Fair has held the Canton Fair Export Product Design Award selection event every year since 2013 to select Chinese export products with outstanding design value and guide Chinese export enterprises to take the road of innovative development.

On October 16, the winning products of this CF Award were unveiled. As the most influential and valuable export product award currently recognized in my country's foreign trade field, the winning works reflect the highest level of Chinese industrial design to a certain extent.

A reporter from 21st Century Business Herald learned that as of 2021, a total of 5,521 companies participated in the CF Award selection, 10,546 products were nominated, and a total of 771 products won the CF trophy from the Canton Fair.